Lead the acquisition roadmap and engineering investment for Scribd, deciding which user audiences to target and how to broaden the channel mix across paid search, social, SEO, partnerships, and product-driven acquisition. Build acquisition mechanics into the product itself—referrals, sharing, discovery features—while maintaining a cross-channel view of ROI and collaborating with Performance Marketing, SEO, Partnerships, and Brand teams to align product and channel investment.… Own measurement and connect acquisition investment to long-term subscriber value, not just traffic or signup volume. Requires 7+ years in product management or growth with at least 2 years in user acquisition, a hybrid background spanning both growth marketing and product, and demonstrated ability to influence channel experts and build alignment across marketing and product.