Lead Product Manager, Acquisition (scribd.com)

Summary

Lead the acquisition roadmap and engineering investment for Scribd, deciding which user audiences to target and how to broaden the channel mix across paid search, social, SEO, partnerships, and product-driven acquisition. Build acquisition mechanics into the product itself—referrals, sharing, discovery features—while maintaining a cross-channel view of ROI and collaborating with Performance Marketing, SEO, Partnerships, and Brand teams to align product and channel investment. Own measurement and connect acquisition investment to long-term subscriber value, not just traffic or signup volume. Requires 7+ years in product management or growth with at least 2 years in user acquisition, a hybrid background spanning both growth marketing and product, and demonstrated ability to influence channel experts and build alignment across marketing and product.