Own the organization's email deliverability strategy across multiple brands, managing sender reputation, inbox placement, and email authentication standards (SPF, DKIM, DMARC). Partner with software development to design email marketing functionality within a proprietary loan management platform, leveraging platforms like Marketo, Customer.io, HubSpot, Mailgun, and SendGrid.… Diagnose and resolve deliverability issues, establish governance standards, and serve as the internal subject matter expert on email infrastructure. Monitor ISP algorithms and mailbox provider requirements using tools like Google Postmaster and Microsoft SNDS to optimize sender health and engagement metrics.
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